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2012 Autoweek Automotive Design Forum

The 2012 – and 19th annual – Autoweek Automotive Design Forum on Thursday 12 January was held at the College for Creative Studies' A. Alfred Taubman Center for Design Education in Detroit. The event takes place each year during the North American International Auto Show, when designers from around the automotive world converge on the Midwestern city to showcase their work, benchmark the offerings of competitors, and reacquaint themselves with former classmates and coworkers in the industry.

Mazda 3, Mazda 6 get customized for the SEMA Show

We like the look of Mazda's current lineup, from the basic 2 to the sleek 6. Kodo design language has a lot to do with it -- Mazda North American Operations design director Derek Jenkins says that, thanks that Kodo styling, "the Zoom-Zoom genetic code is further being embraced, not buried, through increasingly expressive vehicle design." (Ugh.-ED) We didn't know genetics had anything to do with it, but hey -- tough to argue with the results. Perhaps Kodo's effectiveness is why Mazda's SEMA show concepts are fairly...restrained compared to what other automakers are bringing to Las Vegas.

Renault Captur concept

With Renault's current design strategy being based around life and human emotion, the second installment of the program is the Captur concept. Following on from the DeZir, which played to the feeling of ‘falling in love', the Captur is intended to represent the feeling of exploration. As a result, the Captur is a coupe/off-roader fusion that has clear links with the DeZir concept from which the Captur borrows its DRG; the new face of Renault.